You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.
Dear Peter,
Valid observations on the Paper Diary Method of measuring Radio Audiences and why the system has ruled roost for several decades even in the 21st century. Humble submission is that there are many parts of the world where Radio listenership has shifted to smartphones (not internet radio, but actual FM Broadcast Radio as FM Tuners are prefitted into a large majority of Android Smartphones). In India, it is as high as 89% (according to a survey by Nielsen in March 2018) on mobiles. It is the same in the case of Latin America and Middle East as well. In this light, we are glad to announce that our company (VTION) has developed a unique solution to measure Radio Listenership in Real Time on Smartphones and have launched it formally in earlier in the year. Will be more than glad to offer you a demo for your perusal and comments.
Regards,
Manoj
www.vtion.in