Are you back at work after the holidays and wondering why companies have still bothered to send you advertisement emails when all you’re going to do is delete them? 

Well, a study in the US has concluded that marketers should still send advertisment emails, despite the majority being flicked to the junk folder or automatically being deleted.

The report published by McKinsey & Company said that “E-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined”:

This is because, according to findings: “91 percent of all US consumers still use e-mail daily and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher”.

The report analyses the traditional elements of an email advertisement and even give helpful tips to e-mail marketers. Very useful if you are planning to stay in email contact with your listeners and customers this year. It can be viewed in full here.