Radio stalwart and keen radioinfo reader Colin Cameron knows the value of good radio sales techniques.
The former announcer, salesperson and manager, he has had a five decade career in this industry and is still actively involved in many projects. Read about Colin here.
Never one to stop learning, Colin bought a copy of each of Pat Bryson’s sales bibles, High Dollar Broadcast Sales and High Dollar Broadcast Sales recently.
With Covid border controls and the chaos they have caused for the world’s courier and postal deliveries… the first two books ended up in Germany!
Colin wrote to us saying:
“The books ended up in Germany for TWO MONTHS, all up it took THREE months to arrive. During this time Pat was upset about the delay and posted another two, arriving after the first mailing.
“To cut a long story short I’ve ended up with FOUR BOOKS.”
Colin has generously given us his extra copies to give away to one of our lucky readers for Christmas, one here and one on Radio Today. Thanks Colin!
We have enhanced the gift pack by adding a Google Nest smart speaker.
If you would like to win a copy of High Dollar Broadcast Sales and the smart speaker, all you have to do is share one useful sales tip with our readers in the comments box below or on our facebook page or email [email protected].
Entries close at 11pm next Tuesday 14th December. On Wednesday morning next week we will put all the entries into a hat and draw a winner at random. Then we will post the prizes to you (we hope they will reach you in less than 2 months 🙂 !
Lucky Fella Colin! Very nice of you to give one away! My tip is to work hard to find the problem the client needs solving then give them the solution to their problem. Marketing solutions over selling.