18 March 2024 “It’s not about you, it’s about the client,” was Pat Bryson’s key message to the Radiodays Europe Sales Summit. “People buy for their reasons, not...
18 December 2023 Pat Bryson's December Reflections December is one of my favorite times of the year. Although I'm usually home for the holidays, I have in the...
19 June 2022 Selling Radio Direct with Pat Bryson Recruitment Is A Hot Category Now If you've called on any businesses at all in the past year, you've...
15 May 2022 Selling Radio Direct with Pat Bryson. In my past few articles on radioinfo, we've been talking about the need for great customer service and expanding...
16 December 2021 Ian Wright is the winner of our competition for Pat Bryson's book and a Google Dot smart speaker. His entry, lodged via our facebook page...
8 December 2021 Radio stalwart and keen radioinfo reader Colin Cameron knows the value of good radio sales techniques. The former announcer, salesperson and manager, he has had...
20 June 2021 Selling Radio Direct with Pat Bryson The number one problem businesses tell me they have today is finding people who want to work....
25 March 2021 "It’s been quite a year," said Rado Sales consultant Pat Bryson speaking today at Radiodays Asia. But she noted, "we are on the road to...
30 March 2020 The CBAA is hosting a variety of free webinars in an effort to assist community radio stations struggling during the COVID-19 pandemic. This Tuesday, our columnist...
22 July 2019 Selling Radio Direct with Pat Bryson I Have Some Honest Serving Men... In today's environment, this saying might be "I have some honest serving people." I've never...
15 January 2019 Selling Radio Direct with Pat Bryson 2019 is off and running. By now you will have your new revenue goals for the year.
1 September 2018 Selling Radio Direct with Pat Bryson Getting prospects to sign on the dotted line does not always go according to your plan. At the...
1 May 2018 Selling Radio Direct with Pat Bryson It's important to keep your sales pipeline full of prospects. If they don't enter your funnel, they won't come...
18 February 2018 In December, I spent two weeks in Pakistan. Now, this is not my normal location to spend part of my holidays.
3 May 2015 Selling Radio Direct with Pat Bryson Well, I got another letter from Les. Remember him? He's the buying service for radio and TV that spends...
19 April 2015 Selling Radio Direct with Pat Bryson I recently returned from the Radiodays Conference held in Milan, Italy. Over 1300 radio broadcasters from 50 different countries...
1 March 2015 Selling Radio with Pat Bryson Here's one of my favorite definitions of the marketing process: "Marketing is the buying and selling of things with good...
2 February 2015 How a mistake can be a golden opportunity. Selling Radio with Pat Bryson Fact: It is five times more expensive to generate new customers than to keep...
7 December 2014 Selling Radio with Pat Bryson I know it seems impossible that 2015 is less than four weeks away, but it is! Are you ready? Will...
3 August 2014 Selling Radio with Pat Bryson "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because we reach consumers even...
15 July 2014 Selling Radio with Pat Bryson Many times we hear "Radio doesn't work". And, after hearing it often enough, sometimes we begin to doubt our strength...
1 July 2014 Selling Radio with Pat Bryson Many salespeople dread and avoid prospecting. While there is no "secret formula" to make it easy, the following are ten...
23 June 2014 Selling Radio with Pat Bryson Good service is rare today. Extraordinary service is practically unheard of.
18 May 2014 Selling Radio with Pat Bryson First impressions are lasting and sometimes your voice mail message is the first thing prospective clients experience. What does it...
18 April 2014 Selling Radio with Pat Bryson When an advertiser tells you that Radio doesn’t work it may not be entirely true says international sales expert, Pat...
18 November 2013 Selling Radio with Pat Bryson We've all heard it: "My radio advertising doesn't work!" My newspaper sales people hear their own version of "My newspaper...
