The world’s first online audio advertising exchange to hit Australia

Southern Cross Austereo (SCA) has announced a partnership with Triton Digital, the leading technology provider for the audio industry, to bring a2x®, the world’s first online audio advertising exchange to Australia in June.

a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.

Advertisers and agencies will be to buy digital audio advertising programmatically and scale their campaigns across many leading publishers through a single exchange. In addition, publishers are able to leverage audience data to create more effective connections between brands and consumers. Publishers confirmed as participating upon launch include: audioBoom, Guvera, Omny, Rdio and SCA.

Southern Cross Austereo, Head of Digital Sales & Operations, James Bayes said,

“We’re pleased to be partnering with Triton Digital to bring a2x® to Australia. a2x® will enable Australian brands to engage with a highly desirable audience across a range of premium, digital audio publishers at scale for the first time, which is a significant step forward for the Australian audio industry as a whole. This is further evidence of our strong commitment to leverage technology and data to improve results for clients.”

Triton Digital, President of Market Development, John Rosso said,

“SCA is the perfect partner with which to launch a2x® in Australia. SCA have an unparalleled knowledge of the marketplace and a unique capability to create value for both advertisers and publishers in the exchange.”

It will be available in June.

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