Xtra Insights, official provider for the Regional Radio Audience Measurement Surveys (RRAMS) in Australia, has appointed a new Coordinator to lead its radio audience measurement team.

Former RRAMS CATI fieldwork manager Colleen Rolleston was recently appointed to the role bringing with her more than a decade of experience in radio industry research.

Speaking on her new position, Colleen says, “I am honoured to join such a respected and innovative company like Xtra Insights. Their passion for regional radio aligns with mine, and I am very excited for the opportunity to work within this dedicated team. I look forward to continuing and furthering my involvement in the Radio Audience Measurement processes.”

Within her new role, Colleen will be tasked with managing the day-to-day operations of the RRAMS, liaising between Xtra Insights, Commercial Radio Australia and the various industry stakeholders.

General Manager of Xtra Insights, Bethaney Lawler, says, “When the opportunity to have Colleen join the Xtra team arose, it was an easy and obvious choice. Colleen has a wealth of knowledge and experience that she brings to Xtra, having played a key role in the management and supervision of the current Regional Radio Audience Measurement Surveys since their inception. Colleen’s experience and excellent understanding of the radio industry will ensure Xtra continues to deliver a high standard of research to regional broadcasters around the country.”