Content from Adthos
Audio advertising has gone through some seismic shifts in the last decade thanks to a number of factors. In the first place, there’s simply more listeners and more ways to listen: according to Edison Research, The Infinite Dial 2020, 74% of 25- to 54-year-olds are regularly streaming music, news and podcasts, with smart speakers emerging as one of the most popular ways to listen. And perhaps most importantly – and excitingly – technology has made it possible to harness the power of data to create truly targeted advertising. How then, to turn all of this potential into profit for broadcasters?
Another breakthrough from the creators of the Adthos Ad-Server
The Adthos Ad-Server was released 1 June this year, and has since been downloaded thousands of times across the planet. But that was just the start of the story, and Adthos is back with another world premiere. Adthos Creative Studio enables the production of broadcast-quality advertising audio using synthetic voice technology for on-the-go spot creation, with a powerfully targeted approach.
More than a text to speech solution, Adthos Creative Studio is a first-of-a-kind browser based multitrack editor that allows broadcasters and advertisers to collaborate online, combining music, human and synthetic voice to produce real-time audio advertising. With the kinds of features commonly found in Digital Audio Workstations including equalisers, compressors, limiters and even an option to use professional plugins.
Hearing is believing
Adthos Creative Studio harnesses the power of AI to produce natural sounding and programmable audio that needs to be heard to be believed. Within the standard package choose from up to 14 US – English different voices, with many more available in Adthos’ exclusive voice talent library available as part of the professional voiceover package. You can also add a specific voice or voices to the library as an additional service.
Once selected, voices can be brought to life with character and personality. Control intonation, speed and apply reading rules for certain types of content such as phone numbers or emails to deliver realistic and engaging audio.
Advertising that’s always a step ahead
Alongside the text-to-speech functionality, Creative Studio’s one-of-a-kind embedded webserver allows the insertion of content based on different data sets to produce timely, relevant advertising. From web-based information such as the weather pages, using geo-targeting for location-based advertising, or even Excel files in the case of information such as pricing catalogues for supermarket deals.
Taking care of the humans
You might have the idea that this takes away opportunities from voiceover professionals, but it’s quite the opposite. There are several ways for the voice talent to monetise their synthetic voices, for example via a royalty system. They will also have access to a complete audit of where, when and what their voice has been used for, including being able to playback the recording, with the opportunity to opt out of various kinds of advertising e.g., Alcohol or adult-themed content.
Astonishing possibilities. Unbelievable price.
You’d expect all of this to come at a cost wouldn’t you? Think again. Adthos Creative Studio comes in at just USD49.99/month for a standard subscription.
Curious? Prepare to be amazed: Hearing is believing.