18 October 2021 The Wunderman Thompson agency from Perth won Round 2 of the 2022 Siren Awards with a powerful radio ad to...
8 October 2021 When Survey 6 hit yesterday, the figures coming out for Nova in Brisbane and Perth were great. The brand had...
30 September 2021 An hour by hour look at producing breakfast radio with the producer of Melbourne’s Fifi, Fev and Nick breakfast show“We...
13 September 2021 Content from Adthos Audio advertising has gone through some seismic shifts in the last decade thanks to a number of factors....
1 June 2021 Sponsored content from AdthosThe radio landscape: challenge and opportunityAs new technologies offer advertisers finer data points by which to target...
22 May 2013 Kyle is dead rightRadio Imaging is the glue that sticks a radio station together… ….but often it’s the last thing...
22 May 2013 Directed voiceover sessions can help make ads really stand out, because you get to communicate to the voice exactly the...
23 April 2013 “It’s not what you say, it’s what they hear.” — Red Auerbach Have you ever noticed that some on-air personalities, while they...
2 November 2012 by Abe Udy, Director @ Abe’s AudioOften it’s the simple, uncluttered ads that stand out the most.I was talking to Chris...
21 October 2012 by Abe Udy, Director @ Abe’s Audio. These descriptions are well used the world over, and are a great way to direct...
15 October 2012 by Abe Udy, Director @ Abe’s Audio.At a recent staff training session, we heard from a local GP who specialises in mental health...
30 September 2012 Did you know that male voiceovers sell cars better than females?Or that female voices are more suited to technology commercials?Did...
5 September 2012 by Abe Udy, Director @ Abe’s Audio.Radio advertising is a powerful way to talk one-on-one with each listener, regardless of where they...
24 August 2012 by Abe Udy, Director @ Abe’s Audio. Directed voiceover sessions can help make ads really stand out, because you get to communicate...
30 July 2012 Directing voiceover talent can result in a producer getting their best work.Even the most professional voice-overs who record remote sessions...
20 July 2012 I was reading the Sydney Morning Herald yesterday and saw a review on a new mobile app, LaDiDa. I quote…“Can’t...
9 July 2012 We all want our ads to stand out on air, so here are a few ideas that might spark some creative...
15 June 2012 Marketing guru Seth Godin blogged this week on seven marketing sins, and shared what he thought businesses should not be doing with...
7 June 2012 Radio Imaging is the glue that sticks a radio station together… but often it’s the last thing planned for in...
31 May 2012 Here’s a great quote from Tom Peters:“Too many people risk their life savings on a not very original idea. No, I...
10 May 2012 The difference between a good voiceover and a great voiceover is actually a lot less than you might think.When I’m...
3 May 2012 Music is quite often the last thing applied to a commercial, but I wonder if it should be the first.The track...
16 April 2012 The days of having a week to script, plan, voice and produce an ad. The days of being able to direct...
10 April 2012 This week we are joined by a new contributor, Abe Udy, principal of Abe’s Audio, one of Australia’s leading sound...
