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Destination Communication

Sasha became part of the Radiowise team in January 2004. She comes to Radiowise equipped with survival skills, having spent two months on location with ‘Australian Survivor’ in Port Lincoln as Production Assistant. Prior to that she worked in the Channel Nine newsroom during the 2001 Attack On Terror, September 11. She was the Assistant Researcher for Channel Nine’s ‘2001 Federal Election’ coverage and worked on programs including ‘A Current Affair’ and ‘Dot.Com TV.’ She then ‘jumped ship,’ eager to gain a further understanding of what makes the media tick, becoming part of the Consumer Products team with Australasia’s largest PR consultancy, Professional Public Relations. Sasha worked on international brands including Emirates Airline, Bayer and 3M Australia. She was involved in the planning and execution of communication campaigns, which included media relations, events management, production of strategic communication tools, client liaison and issues and crisis management. Sasha’s understanding of how various facets of the media interact and depend on one another, combined with her drive to succeed earned her a senior national position with Radiowise. She is the permanent liaison with Program Directors and General Managers of radio stations all around the country. Feel free to drop her a line if you have any queries regarding Radiowise programming - sasha@radiowise.com.au.

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