IAB Australia has appointed Sarah Kruger as Director of Policy and Regulatory Affairs, effective immediately. Sarah joins IAB from Seven West Media where she was Head of Government and Regulatory Affairs and previous roles including Chief Legal and Government Affairs Officer and Company Secretary for Commercial Radio & Audio (CRA).
The new role will see Sarah work with IAB member organisations, other trade associations, policy makers and the global IAB network, with the primary goal of distilling and navigating the myriads of local and global regulatory frameworks that underpin the digital advertising ecosystem today and into the future.