Attended by media agency executives and advertisers, the first A Night with LiSTNR events, held in Sydney and Melbourne, discussed the content and scale of podcasting and the commercial opportunities this provides.

There were two panels – the first with LiSTNR’s podcast content creators, was moderated by SCA Executive Head – LiSTNR Podcasts, Grant Tothill, with Hamish & Andy’s Andy Lee, The Jess Rowe Big Talk Show’s Jess Rowe and SCA Head of Factual and Drama,  LiSTNR Original Podcasts, Jen Goggin.

The panel discussed what they understand about audiences, how they create for them and how they connect brands through content, with Andy Lee saying:

“If brands trust us, they get a much better outcome.”

The second panel in Sydney was moderated by SCA Chief Marketing Officer, Nikki Clarkson, with guests SCA Chief Commercial Officer Seb Rennie, Thinkerbell Lead Thinker, Josh Manning, SCA Executive Head – LiSTNR Commercial, Olly Newton and Lion Head of Media, Clare Tsubono.

Rennie spoke to audio’s much deeper connections with audiences:

“Audiences spend 4.5 hours a day with audio. More than screens. More than social.”

More than 200 guests attended these inaugural LiSTNR events.