Mamamia has launched Butter, a new audio erotica brand written by and for Australian women and voiced by female actors.

The Butter podcast includes personalised, sensual stories chosen to suit listeners tastes based on Mamamia research into women’s top fantasies.

Zara Curtis, Chief Content Officer at Mamamia said:

“Mamamia’s Sex Survey found that 49% of Australian women aren’t happy with their sex lives and 37% are interested in audio erotica. It’s well known that one of the biggest erogenous zones for women is their imagination. We used that insight to create Butter; to help Australian women reconnect with their sensuality in a private, ethical, safe environment from a media brand they already trust. Our core purpose at Mamamia is to make life better for women in all kinds of ways and Butter certainly ticks that box.”

Butter will feature more than just audio, with social platforms, written content, and a newsletter.

The first episode of Butter will be released in early 2025.