Deadset Studios and Insightfully have announced that PodPoll, Australia’s podcast insights survey delving into the listening behaviours of Australians, is back for 2024. The PodPoll 24 webinar, hosted by Marc Fennell will be held at midday (AEST) on Wednesday September 25 and will also include an in-depth presentation by Deadset Studios’ podcast strategist Kellie Riordan and Insightfully’s opinion researcher Leanne White.
PodPoll 24 shows that podcasts have become a staple of Australians. The survey data will highlight emerging trends and untapped opportunities for media houses, marketers and brands.
PodPoll 24 will cover:
• Which content genres are the most popular, as well as which genres are under-served
• Generational differences in podcast consumption
• Time spent listening via hours and number of episodes each week
• Trends on branded podcasts and host-read ads
• Trends on what people are doing while listening.
One hour webinar: Wed 25 September 2024 – 12 noon (AEST)
Register here: https://us06web.zoom.us/webinar/register/3117255248139/WN_ftomwv15RLWpw_RWF00xsQ#/registration
MC: The ABC’s Marc Fennell, podcast host of Stuff The British Stole and Download This Show
Presenters: Director of Deadset Studios Kellie Riordan and Managing Director at Insightfully Leanne White
Presenting partner: ABC listen