iHeart partners with The Athletic to kick sports podcast advertising goals

ARN’S iHeart has partnered with digital sports publishers The Athletic aiming to expand the advertising opportunities for Australian sports podcasts.

The Athletic’s podcasts include The Athletic FC Podcast, The Totally Football Show with James Richardson and No Dunks. The deal reinforces ARN’s commitment to provide local and global podcasts that deliver a premium experience for listeners and brands. The Athletic content will compliment sports podcasts on iHeart including Dyl & Friends, F1: Beyond The Grid, The Final Word, The Footy with Broden Kelly, The Pool Room with Tony Armstrong, Two Good Sports and more.

Corey Layton, Head of Digital Audio said:

“The passion Australian sports fans hold for The Athletics premium podcast slate is immense. Our teams are looking forward to opening up this far reaching opportunity to brands across Australia.”

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