LiSTNR and Audacy form podcast partnership

Southern Cross Austereo (SCA) and Audacy, the US-based audio content and entertainment company have announced a partnership where LiSTNR will now provide sales representation and distribution for Audacy’s suite of more than 300 podcasts for the Australian market. Audacy also has over 200 radio stations in 45 markets in America.

Titles including Office Ladies with Jenna Fischer and Angela Kinsley, Fly on the Wall with David Spade and Dana Carvey, Search Engine, The Moth and many more through the aligned CBS Sports and CBS News & Entertainment.

The addition of Audacy’s podcast slate gives LiSTNR now over 800 podcast titles from leading Australian and global creators. More than 2.4 million people have registered for the free the LiSTNR app with a Total LiSTNR Audience Network of over 10 million Australians each month. Audacy’s award-winning podcast portfolio spans investigative documentaries, true crime, sports, news, comedy and health and fitness providing advertisers access to an even broader inventory of digital audio content.

Grant Tothill, Executive Head LiSTNR Operations and Audience, said:

“Audacy is one of America’s leading audio content and entertainment companies, with many similarities to SCA in its commitment to delivering trusted local news, passionate sports coverage and the music audiences love. With a network spanning more than 220 radio stations, premium podcasts, live events and digital experiences reaching over 200 million listeners every month, we are delighted to be partnering with the Audacy team to represent them in Australia.”

Leah Reis-Dennis (pictured above), Head of Podcasts for Audacy, said:

“We believe in the power of being everywhere – bringing our stories, voices and award-winning podcasts to audiences wherever they are. Partnering with SCA and LiSTNR allows us to extend that reach to even more listeners around the world, creating new opportunities for connection while giving advertisers access to some of the most passionate and engaged audiences in audio.”

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