LiSTNR has launched My Town, a series of podcasts developed specifically for regional towns and communities across Australia with the stories and topics that matter most to the locals.

My Town will feature locally produced and created podcasts especially designed and targeted for each market and will include local news, and new and exclusive audio from each Triple M Breakfast show with initial markets including Hobart, Adelaide, Townsville, Newcastle, Albury and Bunbury with a view to launch in other regional markets.

All My Town’s will be produced and presented by various radio announcers and creators from around the regions.

SCA Head of Content – Regional, Blair Woodcock, says, “SCA has been a leader in creating entertaining and engaging content on the AM and FM dials for many years – and now, the My Town project enables us to double down on our commitment to remain fiercely local with an on-demand element to creating localised content.

“These heavily localised podcasts are super niche for each regional centre and enable a new avenue for storytelling and content creation using our incredibly talented teams across the country.”