New leadership structure for LiSTNR

SCA have bolstered its locally owned digital audio platform LiSTNR with a new leadership structure. Chief Operating Officer Stephen Haddad (pictured – main) has been appointed to lead, with promotions for Grant Tothill, Sam Cavanagh and Mike Williams.

Stephen Haddad said:

“LiSTNR’s success comes from years of strategic investment in building Australia’s strongest digital audio network, powered by robust first-party data, world-class content, and a clear vision for the future. I’m excited to lead this new chapter with a strengthened leadership team. Grant, Sam and Mike each bring a wealth of expertise and drive, and will play a key role as we sharpen our focus on audience growth, content excellence, and commercial impact. With this team in place, backed by talented content and commercial teams, and ongoing innovation in adtech, we’re well positioned to extend LiSTNR’s leadership in the digital audio space and deliver even greater value to audiences and advertisers.”

Grant Tothill (pictured above) now has the newly created role of Executive Head, LiSTNR Operations and Audience. He will oversee end-to-end operations, drive audience growth and lead the development of a distribution strategy to maximise reach and commercial opportunities. Grant rejoined SCA in 2010 from a marketing role with Sony Music and has since held senior roles shaping podcasting and audio innovation, including Director of Entertainment and Content Solutions, Executive Head of Podcasting and his current role as Executive Head of LiSTNR Audience and Growth.

Sam Cavanagh (above) has been promoted to Head of Content – LiSTNR Original Podcasts. Sam will oversee the creation, commissioning and optimisation of SCA’s original podcasts with LiSTNR’s vertical Heads across Entertainment & Culture, Factual and Sport will report to him. Best known as the long-time Executive Producer of Hamish & Andy, Sam has over two decades of experience across radio, podcasting and creative content across SCA, Thinkerbell and Tribe.

Finally, Mike Williams becomes LiSTNR Head of Entertainment & Culture, leading the Entertainment vertical. As an experienced leader in digital transformation, audience growth, and audio content strategy Mike spent a decade at the ABC, where he was key to launching groundbreaking audio projects across documentary, news, music and digital-first storytelling. He joined SCA in 2022 as Executive Producer for LiSTNR’s Original Podcasts.

LiSTNR launched in 2021. Today, its app has 2.25 million signed-up users and more than 10 million monthly listeners.

Tags: | | | | |