Triton Digital has announced a data integration with YouTube, which means it can now integrate YouTube views of podcast episodes into Triton Podcast Metrics. This means publishers can now view how their content is consumed on YouTube alongside other forms of podcast downloads.

Sharon Taylor, SVP Podcast Strategy & Product Operations, Triton Digital said:

“YouTube’s influence on video podcasting is undeniably transformative and this integration marks a significant step forward for Triton Digital. We’re confident that this will revolutionise the way podcasters engage with their audience, opening up a world of possibilities for content monetisation and audience growth.”

A Podcast Metrics Demos+ study conducted by Triton Digital and Signal Hill Insights found that 28% of monthly podcast listeners surveyed said YouTube was the platform they use most often to consume podcasts.