Triton Digital®, has launched a new Podcast Metrics Industry Feature Set, a suite of analytics capabilities that provides publishers with access to industry-level benchmarks, market share visibility, and audience composition insights.
Daryl Battaglia, SVP, Measurement for Triton Digital said:
“The introduction of these industry features marks a significant milestone in how publishers can understand their performance. For the first time, they can compare their growth, audience behavior, and market position against aggregated industry data measured by Triton. These insights give publishers a clearer path to identifying opportunities and communicating their value.”
The Industry Feature Set expands Triton’s existing Podcast Metrics by allowing publishers to evaluate their performance beyond their own programs. Previously, publishers using Podcast Metrics could only access their own data; this new feature set provides a broader, industry-level view — an aggregation of all Triton-measured Podcast Metrics publishers — that reveals context, trends, and competitive insights. These insights are delivered on a per-country basis for the top 20 countries by downloads, plus a global view.
Key capabilities of the Podcast Metric Industry Feature Set include:
Download Benchmark: Publishers can compare consumption of their podcast shows and episodes against the broader industry, either overall or within a specific country or genre, while evaluating performance across multiple episode release windows such as next-day, 7-day, and 30-day periods.
Market Share: View a publisher’s share of the total Triton-measured market; analyse trends over time; filter by device family, genre, player, and more.
Composition: Identify industry listening behaviours and trends; compare audience composition to market norms across device family, genre, and player to uncover growth opportunities.
BBC Studios were used as a proof-of-concept partner, providing early feedback that helped refine functionality and validate market needs.
Helen Pendlebury, Commercial & Business Development Director for Audio, BBC Studios, said:
“We are proud that a thoughtful and collaborative development process with our Research & Insight team yielded this new feature set. At BBC Studios, we are committed to creating and nurturing the highest quality podcast storytelling that we can share with audiences globally. This new functionality elevates our understanding of performance to the next level and represents a meaningful advance for the entire podcasting community.”
Triton Digital in partnership with Commercial Radio & Audio (CRA) releases monthly the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by collaboration across commercial, independent, and non-commercial publishers. The Ranker only publishes results data from participating companies.
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