3 October 2023 Content from BPR I was fascinated by this study on air talent goals as conducted by Jacobs Media. “Being happy and working with good people”...
2 April 2023 Content from BPR As radio people, we often live in a dream world where we assume that our listeners are hanging on for every word...
22 August 2021 Content from BPR One of the age-old radio dilemmas centres around a simple question… what is the right amount of talk on a music...
2 May 2021 Content from BPR For years it was accepted that people listened to music stations primarily for music. Everything else was secondary.
7 March 2021 Content from BPR Wouldn’t you like to know what your target audience is really listening to? Traditional radio ratings services measure just one thing...
29 November 2020 Content from BPR Perhaps one of the most challenging types of radio research to interpret is the testing of individual songs. There are no absolute criteria...
2 August 2020 Content from BPR The first rule of effective communication should be as follows: Be concise! If you wish to make yourself understood, use as...
12 July 2020 Sponsored content from BPR. What is an oldie? This is one of the most commonly recurring questions facing music radio programmers.
