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audience measurement

Broadcasting, Podcasting, Audio Equipment Trends at #NABShow 2025

14 April 2025 Steve Ahern walks through the 2025 #NABShow to discover some of the equipment and programming trends at this year's exhibition in Las Vegas. Some of...

Old ‘Radio Listening’ measurement charts no longer tell the full story

12 May 2018 Opinion from Steve Ahern   I was at a conference last week where several speakers presented charts purporting to show that ‘radio listening’ was declining.   Then...

Audience measurement: Diaries and PPMs

19 June 2015 As radioinfo continues to examine ratings, we compare the new smart diary system now adopted in Australia with the PPM system used in the US.   Two...

No conflict between IAB and CRA on measurement

11 February 2015 CRA's Joan Warner has told radioinfo that comments attributed to her in a Mumbrella article today were taken out of context. Reporting a new initiative...

Interactive Advertising Bureau plans to introduce music streaming measurement

11 February 2015 The Interactive Advertising Bureau (IAB) has outlined its priorities for 2015, including plans to introduce a wider range of councils and working groups, including a...

Researching radio’s online audiences

30 July 2014 Listeners have a continuing love affair with their favourite radio station, as shown by the attitudinal research now being conducted by GfK, but what of...