No conflict between IAB and CRA on measurement

CRA’s Joan Warner has told radioinfo that comments attributed to her in a Mumbrella article today were taken out of context.

Reporting a new initiative by the Interactive Advertising Bureau (IAB) to form a Digital Audio Council for measuring streaming music services such as Pandora, Rdio, Spotify, iHeartRadio and others, Mumbrella referenced comments by Warner, giving the impression there was a current conflict between CRA and IAB.

We checked with Warner who told radioinfo: “My quote was from the beginning of last year, it was taken out of context.”

Warner says CRA and IAB work closely together and there is no conflict between the two bodies.

The IAB has taken a range of initiatives to improve reporting in a range of internet based industries, but it appears the initiatives are about ensuring the transparency of quoted numbers, not about any competitiveness between the radio industry and the streaming industry.

“We measure radio listening using GFK. We do track data on place and platform of listening to radio, but we don’t measure streaming that is not radio,” Warner told radioinfo. “We have found that listening to radio via streaming is not very significant in Australia, it is about 8%.”

IAB CEO Alice Manners is quoted in the Mumbrella article saying: “The IAB works collaboratively with all trade associations and we have been in discussions with Joan on the next steps.” She denied any conflict between IAB and CRA.

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