4 July 2021 Content from BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) #1 Hit Music...
27 June 2021 Content from BPR This article is the second in a six part series. The real value in strategic thinking isn’t just in generating ideas or...
14 June 2021 Content from BPR One of the most contentious and misunderstood areas of radio content management is commercials and the degree to which they impact...
30 May 2021 Content from BPR In the first part of this article about recall vs observed behaviour research we looked at the critical importance of recall-based research in...
23 May 2021 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities. The problem is that inexperienced program directors, and sometimes...
16 May 2021 Content from BPR One of the major findings in the study of psychology over the last 50 years has been what people had suspected...
2 May 2021 Content from BPR For years it was accepted that people listened to music stations primarily for music. Everything else was secondary.
18 April 2021 Content from BPR Well, now I’ve got you reading this article I should clarify the title……It’s All About Gender. In 2020, PricewaterhouseCoopers (PwC) forecast that...
14 March 2021 Content from BPR Radio stations are famous (well some infamous) for their April Fools Day stunts. And so it was for Radio Windy (now...
24 January 2021 Content from BPR In good times and bad, the success of a radio station’s strategy often depends on the strategies of its competitors. As...
13 December 2020 Content from BPR Gerald Ratner is a British businessman and motivational speaker. He was formerly chief executive officer of the major British jewellery company Ratners Group.
29 November 2020 Content from BPR Perhaps one of the most challenging types of radio research to interpret is the testing of individual songs. There are no absolute criteria...
8 November 2020 Content from BPR Digital platforms use a vast number of metrics to measure performance and over the years the analysis has matured and moved...
25 October 2020 Content from BPR Australia (the country) has a new logo and the reviews by the public and marketers alike have been SCATHING. The logo...
27 September 2020 Content from BPR It’s heartbreaking for a programming team to put an extraordinary amount of hard work into a station only to be the cellar...
20 September 2020 Content from BPR Station databases and their management have come a long way over the years. Back in 2004, the Triple M network in...
13 September 2020 Content from BPR. Evidence has been described as a body of facts indicating whether a proposition or belief is true or valid.
6 September 2020 Content from BPR. At the conclusion of my recent article “The Worst Promotion in History” I asked you to send me any radio promotions...
23 August 2020 Content from BPR We’ve all heard promotions that fail to tick all the boxes….in fact many sales related promotions are guilty of that. The...
9 August 2020 Content from BPR We are still a long way from knowing exactly what long terms effects the COVID-19 crisis will have on media consumption...
2 August 2020 Content from BPR The first rule of effective communication should be as follows: Be concise! If you wish to make yourself understood, use as...
19 July 2020 Sponsored content from BPR In BPR’s Strategic studies, we examine a number of brand perceptions. One such brand image is Trust.
12 July 2020 Sponsored content from BPR. What is an oldie? This is one of the most commonly recurring questions facing music radio programmers.
28 June 2020 Sponsored content from BPR Can you think of the last time you saw, heard or did something and you just had to tell your friends about...
2 December 2019 Comment from Wayne Clouten I will declare up-front that I was among the first to advise radio stations to get into Social Media as...
10 November 2019 Comment from David Kidd, BPR The marketing gurus and data scientists at Spotify have just had what they think is a breakthrough in understanding...
9 April 2018 The conversation started last week with James Cridland's provocatively titled Live Radio is Lazy Radio. It continued to rage through our reader comments and...
3 May 2017 In a presentation earlier this year at Radio Days Europe Tony Thomas recognised the work done by programming consultancy BPR (Broadcast Programming and Research)...
22 May 2016 RadioAnalyzer (Denmark) and BPR (Australasia/Europe) are entering into a new working relationship. The initiative will offer clients the strengths and benefits of both market...
