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brand safety

Acast reveals global podcast study findings

15 December 2023 Independent podcast company Acast has today unveiled the results of a recent study of marketers based in the USA, Canada, Australia, the UK and Singapore.Conducted between September and October this year, the research found that globally, marketers are ten times more likely to predict an increase rather than a decrease in podcast ad spend over… Read More

New AI engine promises brand safety for podcasts

15 March 2022 Advertisers have been rightly cautious about brand safety when placing their ads programmatically on YouTube videos and podcasts. Most don't want to get caught being...

Trusted news brands revealed in Reuters Institute study

21 June 2020 ABC TV and Radio are the most used news brands in Australia, according to this year's annual Reuters Institute digital news report. The international study...

To build brand love you need brand safety

18 June 2020 Over the past few months of lockdown, audiences have been forming new consumption habits. As advertisers adapt to the changes, a new report from GroupM reminds...