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Branding

Personal brand is what people say about you when you’re not in the room: Jo Stanley #RDE18

19 March 2018   Former Gold FM breakfast presenter Jo Stanley spoke at RadioDays Europe about personal branding for radio personalities.   “In...

AirCheck Top 5 new brands on radio: May 2014

5 June 2014 McDonald’s The Australian Burger was the most played New Brand Ad on Radio in May 2014.This week Aircheck took the Top 5...

Ask NOT what you can do for your listeners

20 October 2013 Ask what your listeners can do for you. (with apologies to John F. Kennedy.)   It sounds counter-intuitive to suggest...