David Kidd

Sell What They’re Buying

13 March 2022 Content from BPRIn 1974 a young Kodak engineer named Steven Sasson was assigned a seemingly low-stakes task: to see if...

Improve Your Strategic Thinking – Part Five

15 August 2021 Content from BPRThis article is the fifth in a six part series.The real value in strategic thinking isn’t just in...

Improve Your Strategic Thinking – Part Four

1 August 2021 Content from BPR This article is the fourth in a six-part series.The real value in strategic thinking isn’t just in generating ideas...

Improve Your Strategic Thinking – Part Three

18 July 2021 Content from BPRThis article is the third in a six part series.The real value in strategic thinking isn’t just in...

Positioning Statements. Is Yours Meaningful or Meaningless?

4 July 2021 Content from BPRA positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) ...

Improve Your Strategic Thinking – Part Two

27 June 2021 Content from BPRThis article is the second in a six part series. The real value in strategic thinking isn’t...

Improve Your Strategic Thinking – Part One

20 June 2021 Content from BPRThis article is the first in a six-part series.The real value in strategic thinking isn’t just in generating...

Size Does Matter… And It’s Not What You Think

23 May 2021 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities.The problem is that...

80 percent Fat-Free or 20 percent Fat Added? The Dangers of Cognitive Bias

16 May 2021 Content from BPROne of the major findings in the study of psychology over the last 50 years has been what...

“The Essence of Strategy is Choosing What Not to Do.”

9 May 2021 Content from BPR This quote comes from Michael Porter, an American academic known for his theories on economics and business...

Interrogate The Product

25 April 2021 Content from BPR People and companies who commit themselves to the search for knowledge with the most determination tend to...

Podcast Advertising… It’s All About Sex

18 April 2021 Content from BPR Well, now I’ve got you reading this article I should clarify the title……It’s All About Gender.In 2020, PricewaterhouseCoopers...

Radio Promotions That Didn’t Go According to Plan – Part 6

5 April 2021 Content from BPRSo many people sent this one through that the list is too long to publish here…. but thank...

The Formative Years

28 March 2021 Content from BPRResearchers at Durham University have discovered something that radio programmers have known for decades…. the age we make...

Radio Promotions That Didn’t Go According to Plan – Part 7

14 March 2021 Content from BPRRadio stations are famous (well some infamous) for their April Fools Day stunts.And so it was for Radio...

How Did You Want Your Audience to Feel?

28 February 2021 Content from BPR When I was a PD, one of the things I’d ask the talent in an aircheck session...

Being Local or Sounding Local?

14 February 2021 Content from BPRMany radio people stress the importance of “being local”. And there is a valid argument to the concept...

The Importance of Game Theory in Strategic Planning

24 January 2021 Content from BPRIn good times and bad, the success of a radio station’s strategy often depends on the strategies of...

Radio Promotions That Didn’t Go According to Plan – Part 5

17 January 2021 Content from BPRThanks to Paige Nienaber for this one. Paige was at the Twin Cities market leading station WLOL at...

Don’t Do a Gerald Ratner

13 December 2020 Content from BPR Gerald Ratner is a British businessman and motivational speaker. He was formerly chief executive officer of the major...

Radio Promotions That Didn’t Go According to Plan – Part 4

22 November 2020 Content from BPR The Secret Sound. One of the most successful radio promotions in the world. But sometimes the devil...

Hearing vs. Listening

8 November 2020 Content from BPRDigital platforms use a vast number of metrics to measure performance and over the years the analysis has...

Your Logo Says A Lot About Your Station….and It May Not Be All Good

25 October 2020 Content from BPRAustralia (the country) has a new logo and the reviews by the public and marketers alike have been...

The Listeners Say I’ve Got a Music Repetition Problem

18 October 2020 Content from BPR Another question we ask in BPR Strategic studies concerns the perception of repetition……which station plays music that...

The Good Old Days are Here and Now!

11 October 2020 Content from BPRI have avoided going to many of the annual gatherings of what they call Radio and TV Survivors. Why?Because...

Radio Promotions That Didn’t Go According to Plan – Part 3

1 October 2020 Content from BPR Thanks to Gavin Robertson for this one.Let’s check out the UK.In August 2001, Birmingham based radio station...

Why Radio Stations Fail

27 September 2020 Content from BPR It’s heartbreaking for a programming team to put an extraordinary amount of hard work into a station...

Radio Promotions That Didn’t Go According to Plan – Part 2

20 September 2020 Content from BPRStation databases and their management have come a long way over the years.Back in 2004, the Triple M...

The Importance of Evidence in Strategic Planning

13 September 2020 Content from BPR.Evidence has been described as a body of facts indicating whether a proposition or belief is true or valid.Legal evidenceThe...

Radio Promotions That Didn’t Go According to Plan – Part 1

6 September 2020 Content from BPR.At the conclusion of my recent article “The Worst Promotion in History” I asked you to send me...