9 October 2023 Content from BPRListeners of music stations usually place Music Variety amongst their most desired programming priorities.The problem is that inexperienced...
18 September 2023 Content from BPRIn 1914, Gerald Lambert was working for his father’s failing small business and slowly going broke. His company,...
6 August 2023 Content from BPRAnd that word is …………. Aircheck.In a competitive market, with each music format filled with multiple stations, often...
13 March 2022 Content from BPRIn 1974 a young Kodak engineer named Steven Sasson was assigned a seemingly low-stakes task: to see if...
15 August 2021 Content from BPRThis article is the fifth in a six part series. The real value in strategic thinking isn’t just...
1 August 2021 Content from BPR This article is the fourth in a six-part series. The real value in strategic thinking isn’t just in generating...
18 July 2021 Content from BPRThis article is the third in a six part series. The real value in strategic thinking isn’t just...
4 July 2021 Content from BPRA positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) ...
27 June 2021 Content from BPRThis article is the second in a six part series. The real value in strategic thinking isn’t...
20 June 2021 Content from BPRThis article is the first in a six-part series. The real value in strategic thinking isn’t just in...
23 May 2021 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities.The problem is that...
16 May 2021 Content from BPROne of the major findings in the study of psychology over the last 50 years has been what...
9 May 2021 Content from BPR This quote comes from Michael Porter, an American academic known for his theories on economics and business...
25 April 2021 Content from BPR People and companies who commit themselves to the search for knowledge with the most determination tend to...
18 April 2021 Content from BPR Well, now I’ve got you reading this article I should clarify the title……It’s All About Gender. In 2020,...
5 April 2021 Content from BPRSo many people sent this one through that the list is too long to publish here…. but thank...
28 March 2021 Content from BPRResearchers at Durham University have discovered something that radio programmers have known for decades…. the age we make...
14 March 2021 Content from BPRRadio stations are famous (well some infamous) for their April Fools Day stunts. And so it was for...
28 February 2021 Content from BPR When I was a PD, one of the things I’d ask the talent in an aircheck session...
14 February 2021 Content from BPRMany radio people stress the importance of “being local”. And there is a valid argument to the concept...
24 January 2021 Content from BPRIn good times and bad, the success of a radio station’s strategy often depends on the strategies of...
17 January 2021 Content from BPRThanks to Paige Nienaber for this one. Paige was at the Twin Cities market leading station WLOL at...
13 December 2020 Content from BPR Gerald Ratner is a British businessman and motivational speaker. He was formerly chief executive officer of the major...
22 November 2020 Content from BPR The Secret Sound. One of the most successful radio promotions in the world. But sometimes the devil...
8 November 2020 Content from BPRDigital platforms use a vast number of metrics to measure performance and over the years the analysis has...
25 October 2020 Content from BPRAustralia (the country) has a new logo and the reviews by the public and marketers alike have been...
18 October 2020 Content from BPR Another question we ask in BPR Strategic studies concerns the perception of repetition……which station plays music that...
11 October 2020 Content from BPRI have avoided going to many of the annual gatherings of what they call Radio and TV Survivors. Why?...
1 October 2020 Content from BPR Thanks to Gavin Robertson for this one.Let’s check out the UK.In August 2001, Birmingham based radio station...
27 September 2020 Content from BPR It’s heartbreaking for a programming team to put an extraordinary amount of hard work into a station...
