9 October 2023 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities. The problem is that inexperienced programmers, and sometimes...
18 September 2023 Content from BPR In 1914, Gerald Lambert was working for his father’s failing small business and slowly going broke. His company, Lambert Pharmaceuticals, sold an...
6 August 2023 Content from BPR And that word is …………. Aircheck.
13 March 2022 Content from BPR In 1974 a young Kodak engineer named Steven Sasson was assigned a seemingly low-stakes task: to see if there was any practical...
15 August 2021 Content from BPR This article is the fifth in a six part series. The real value in strategic thinking isn’t just in generating ideas...
1 August 2021 Content from BPR This article is the fourth in a six-part series. The real value in strategic thinking isn’t just in generating ideas or in making...
18 July 2021 Content from BPR This article is the third in a six part series. The real value in strategic thinking isn’t just in generating ideas...
4 July 2021 Content from BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) #1 Hit Music...
27 June 2021 Content from BPR This article is the second in a six part series. The real value in strategic thinking isn’t just in generating ideas or...
20 June 2021 Content from BPR This article is the first in a six-part series. The real value in strategic thinking isn’t just in generating ideas or...
23 May 2021 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities. The problem is that inexperienced program directors, and sometimes...
16 May 2021 Content from BPR One of the major findings in the study of psychology over the last 50 years has been what people had suspected...
9 May 2021 Content from BPR This quote comes from Michael Porter, an American academic known for his theories on economics and business strategy. He is credited...
25 April 2021 Content from BPR People and companies who commit themselves to the search for knowledge with the most determination tend to be the least complacent and...
18 April 2021 Content from BPR Well, now I’ve got you reading this article I should clarify the title……It’s All About Gender. In 2020, PricewaterhouseCoopers (PwC) forecast that...
5 April 2021 Content from BPR So many people sent this one through that the list is too long to publish here…. but thank you! It’s starting...
28 March 2021 Content from BPR Researchers at Durham University have discovered something that radio programmers have known for decades…. the age we make the strongest musical...
14 March 2021 Content from BPR Radio stations are famous (well some infamous) for their April Fools Day stunts. And so it was for Radio Windy (now...
28 February 2021 Content from BPR When I was a PD, one of the things I’d ask the talent in an aircheck session was…… “Before we listen...
14 February 2021 Content from BPR Many radio people stress the importance of “being local”. And there is a valid argument to the concept but great networked...
24 January 2021 Content from BPR In good times and bad, the success of a radio station’s strategy often depends on the strategies of its competitors. As...
17 January 2021 Content from BPR Thanks to Paige Nienaber for this one. Paige was at the Twin Cities market leading station WLOL at the time the following...
13 December 2020 Content from BPR Gerald Ratner is a British businessman and motivational speaker. He was formerly chief executive officer of the major British jewellery company Ratners Group.
22 November 2020 Content from BPR The Secret Sound. One of the most successful radio promotions in the world.
8 November 2020 Content from BPR Digital platforms use a vast number of metrics to measure performance and over the years the analysis has matured and moved...
25 October 2020 Content from BPR Australia (the country) has a new logo and the reviews by the public and marketers alike have been SCATHING. The logo...
18 October 2020 Content from BPR Another question we ask in BPR Strategic studies concerns the perception of repetition……which station plays music that is too repetitive –...
11 October 2020 Content from BPR I have avoided going to many of the annual gatherings of what they call Radio and TV Survivors. Why? Because the main...
1 October 2020 Content from BPR Thanks to Gavin Robertson for this one. Let’s check out the UK. In August 2001, Birmingham based radio station BRMB subjected contestants to...
27 September 2020 Content from BPR It’s heartbreaking for a programming team to put an extraordinary amount of hard work into a station only to be the cellar...
