Matt Skinner

Cultivating a VBR that will blow your prospects mind

14 August 2018 Sponsored Content from IRD Prospector A lot of advice addresses how to close the deal with a prospect. And while that's important, there’s one crucial piece of...

How to Ask Your Clients for Referrals, With Class

17 July 2018 Great Content from IRD Prospector Word of mouth is gold when it comes to marketing. Neilsen’s Trust in Advertising report from 2015 indicates that 83% of...

4 reasons Decision Makers say No and how to change their mind

3 July 2018 Sponsored content from IRD Prospector The modern B2B buyer has a whole new set of expectations for the sales process. With unprecedented access to industry information...

Connect and Convert: How to Build Rapport in B2B Sales

18 June 2018 Sponsored content from IRD Prospector Sometimes in B2B sales we can be so focused on selling a product or service that we neglect to...

How to Supercharge your Sales Process and CRM

29 May 2018 Sponsored content from IRD Prospector CRM is now the largest of all software markets, according to the latest research by Gartner. Not only that, it’s the fastest...

The key to client retention

9 February 2017 Building client loyalty and retaining hard-won customers are among the biggest challenges for many businesses in the B2B space. Content sponsored by IRD Prospector...

When CRM goes bad, watch out for zombies

17 October 2016 Comment from Matt Skinner A well implemented and managed CRM solution is one great way to help you achieve such an outcome. At IRD...

3 biggest sales blunders – and how to avoid them

15 March 2016 There are countless blunders salespeople make at meeting stage, each of which can go a long way to derailing a deal. Most of us...