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Rob Brittain

Ad campaigns that invest in audio are more effective: Mark Ritson at HEARD26

18 February 2026 "Audio in the media mix is the catalyst" for more effective campaigns, Mark Ritson told HEARD conference delegates this afternoon in Sydney. Presenting research about...

Make the brand creative. Hold it for longer. Make it good: The Audio Edge, Melbourne

18 July 2024 I got a lot out of the second iteration of Commercial Radio and Audio (CRA)’s events advocating for our industry, this time called The Audio...

Inaugural Audio Edge event brings radio stars, trends and strategies to Melbourne

20 June 2024 After the success of Commercial Radio and Audio's HEARD event held in February in Sydney, a second chance to amplify your audio knowledge called Audio...

Don’t slash your marketing budget during the pandemic: Effectiveness study

18 June 2020 In an online seminar for advertisers and marketers, two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field explained the findings...