Wayne Clouten

Radio Re-Socialised

26 February 2024 Content from BPR Much has been written about how radio has reinvented itself over the years, most notably how it transformed because of the introduction...

Radio: Still Very Much in The Music Game

25 July 2021 Content from BPR BPR’s All Audio mapping studies conducted in various markets across the globe in recent months reveal that music plays a significant...

Are Radio Commercials the Villain?

14 June 2021 Content from BPR One of the most contentious and misunderstood areas of radio content management is commercials and the degree to which they impact...

The Recall Based vs Observed Behaviour Debate – Part 2

30 May 2021 Content from BPR In the first part of this article about recall vs observed behaviour research we looked at the critical importance of recall-based research in...

Radio’s Recall Based vs Observed Behaviour Research Debate

21 March 2021 Content from BPR Over the last few years there has been some debate about the relative merits of recall-based research vs observed behaviour data. Sadly,...

The Real Big Picture of Radio Listening

7 March 2021 Content from BPR Wouldn’t you like to know what your target audience is really listening to? Traditional radio ratings services measure just one thing...

The Radio News Opportunity

21 February 2021 Content from BPR “And that’s the way it is” There is a diminishing trust in digitally delivered news, particularly news disseminated via Google or...

What You See Depends on Where You Stand – Part 1

6 December 2020 Content from BPR Several famous people have been attributed with the phrase “what you see depends upon where you stand”, who-ever is responsible, truer...

To Play Christmas Music or Not To Play Christmas Music, That is The Question

16 November 2020 Content from BPR At this time of year at thousands of radio stations around the world those responsible for content management sit down and ask...

The road ahead in the time of COVID

9 August 2020 Content from BPR We are still a long way from knowing exactly what long terms effects the COVID-19 crisis will have on media consumption...

Social Media – Where Is It Headed?

2 December 2019 Comment from Wayne Clouten I will declare up-front that I was among the first to advise radio stations to get into Social Media as...

An ‘appalling’ range of research: Wayne Clouten

17 May 2018 Following Steve Ahern's recent article on wrong interpretations of radio listening, Wayne Clouten (pictured) from research company BPR weighs into the discussion on survey methodology....

BPR’s Wayne Clouten weighs in on whether Live Radio is Lazy Radio

9 April 2018 The conversation started last week with James Cridland's provocatively titled Live Radio is Lazy Radio. It continued to rage through our reader comments and...

Smooth – a text book example of research driven strategy, tactics, execution: BPR’s Wayne Clouten

3 May 2017 In a presentation earlier this year at Radio Days Europe Tony Thomas recognised the work done by programming consultancy BPR (Broadcast Programming and Research)...