Avid demonstrated new AI partner integrations for Pro Tools, Sibelius and Avid Venue at last month’s NAMM Show in America.

AI-enhanced workflows, immersive production and integrated partner tools were spotlighted in live creator sessions and demonstrations from across its growing audio ecosystem, along with education initiatives designed to inspire the next generation of creators.

“Creators deserve tools that move as quickly as their ideas,” Avid’s Chief Product Officer Kenna Hilburn told attendees at the show.

“By enhancing workflows and deepening integration across our ecosystem, we’re helping artists, engineers, and educators spend more time creating and less time managing technology – so they can focus on the moments that matter most.”

The new innovations are in response to evolving audience expectations, the rise of spatial audio, and creators’ need for faster, more flexible workflows.

AI automation
Avid’s approach is to help creators “accelerate the mundane.”

AI-powered tools in Pro Tools and Sibelius help automate repetitive tasks and unlock new efficiencies. Pro Tools now features Speech-to-Text analysis, SoundFlow macros, and enhanced ARA plugin support, while Sibelius users benefit from AI-powered chord symbol generation.

Integrated tools
An ever-expanding ecosystem of partners brings new production tools into the Pro Tools environment.

Avid’s Inner Circle program, ARA plugin support, and expanded partner integrations are adding world-class third-party tools directly into creators’ workflows. Whether it’s tapping into Splice’s royalty-free sound library, or crafting synth lines with Native Instruments Massive X, Avid is expanding what’s possible inside Pro Tools.

Immersive audio
Immersive audio is reshaping the way music, films, and live events are experienced. Pro Tools now offers spatial workflow integrated support for Dolby Atmos, Sony’s 360 Reality Audio, and UWA Audio Vivid, with features to enable seamless mix conversion across formats within a single session.

For live sound, VENUE supports immersive systems such as FLUX SPAT, L-Acoustics L-ISA, and d&b Soundscape, delivering compelling sonic experiences at scale. Improved high density Dante support for VENUE|S6L adds more network bandwidth and routing flexibility that is required to deploy immersive setups.

Reporting: Steve Ahern