Planning for the new breakfast show

7 January 2014 · News

A bemused Dave Cameron tries to get Fifi and Dave to prepare for their first breakfast show on Fox FM in an online promo for the new show. Spontaneity is the theme of the promo, telling listeners to ...

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Comments

nigelTuesday 7th January 2014
Mix in Melbourne have been using that positioning statement and running the new format for about a year now. If anything, the station formerly known as Mix is moving into line with the Melbourne station. I'm surprised ARN haven't changed Mix's name in Melbourne too.
EditorWednesday 8th January 2014
Thanks Nigel. In Melbourne, ARN has a competitor using the name Kiss, and there is a legal dispute over the trademark, for that city at least. See our earlier story at www.radioinfo.com.au/news/cease-and-desist-using-kiis-name

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