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"... music is content the same as talking is ...".
Wow, and CB only just discovered that?????
It's interesting but not surprising that Hit 107 and now 2DAY will focus more on music as people I talk to in the 16 - 30 demographic say that the mix on most FM breakky shows has gone too far to too much self indulgent (and often unfunny) talk and not enough music hence they don't listen. getting the mix right shouldn't be that huge a challenge should it?
I think Craig would also do well to go with a little gut felling and not over research it.