Acast have launched the Acast Ads Academy, a learning platform offering two free, on-demand courses that build marketer knowledge and skills to plan and implement advertising campaigns confidently.
The Academy was created in response to growing industry demand and built around Acast’s experience and real campaign data. It aims to accelerate growth and wider adoption of podcast advertising across industries.
The courses are structured into short, self-paced modules designed to fit busy schedules and deliver practical insights that marketers can apply immediately:
- Podcast Advertising 101 – For marketers new to podcast advertising, covering how podcast advertising works, campaign planning, measurement, and what drives standout creative.
- Podcast Advertising 201 – For experienced advertisers, featuring advanced targeting strategies, programmatic buying, and omnichannel campaign optimisation.
Beyond education, Acast Ads Academy is a strategic resource that aims to:
- Simplify podcast advertising, showing how accessible and effective it can be.
- Save time and resources by delivering expert knowledge from the world’s leading podcast company.
- Fuel strategic growth by equipping advertisers with advanced skills that unlock more innovative, high-value campaigns.
Henrik Isaksson, Regional Managing Director for Acast ANZ, said:
“With 52% of Australians tuning into at least one podcast each month, there’s huge potential for brands to reach highly engaged audiences through audio. But one of the most common questions we hear from marketers is how to confidently navigate podcast advertising – especially alongside channels like video and socials.
IAB Australia’s 2025 Audio Advertising State of the Nation report found that 26% of marketers cite lack of understanding as the biggest barrier to growing podcast advertising’s share of media budgets.
Acast Ads Academy is designed to bridge this gap, equipping Australian advertisers with the practical skills and confidence they need to unlock the full value of podcast advertising – regardless of their level of experience.”
Acast Ads Academy is now live and open to advertisers globally. Graduates of Acast Ads Academy gain an industry-recognised certification.