Branding Your Station: Ideas From John Parikhal
15 May 2012 · blog · NewsTalk Edge
Can an established station be re-branded to get a younger audience? Joint Communications President John Parikhal, who is also a "Beyond Powerful Radio" contributor and partner at digital strategy comp...
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KCBS-AM ... imaging such as ‘The news today isn’t just about information, it’s about "SURVIVAL".
Sounds like they're trying to make the listeners paranoid!
I think I enjoyed radio more .. before all this American claptrap took over.