NewsTalk Edge

What Do Listeners Want?

4 August 2013 Your listeners want to be informed and entertained and have fun. They want new knowledge.

Are You a Generator or a Reactor? – asks Valerie Geller

22 May 2013 It’s not what you say, it’s what they hear.” — Red Auerbach  Have you ever noticed that some on-air personalities, while they may be completely professional,...

Are You a Generator or a Reactor? – asks Valerie Geller

22 May 2013 It’s not what you say, it’s what they hear.” — Red Auerbach  Have you ever noticed that some on-air personalities, while they may be completely professional,...

Keep It Simple

23 April 2013 by Abe Udy, Director @ Abe's Audio Often it's the simple, uncluttered ads that stand out the most. I was talking to Chris Gates, Commercial Production...

Are You a Generator or a Reactor?

6 November 2012 “It’s not what you say, it’s what they hear.” — Red Auerbach Have you ever noticed that some on-air personalities, while they may be completely...

How to Control an Interview and Keep Listeners Riveted

11 October 2012 Here are some basics for hosts & interviewers from regular radioinfo contributor Valerie Geller. Don’t miss seeing Valerie as she presents Beyond Powerful Radio at...

Don’t Look Back – From Radio To Internet

23 September 2012 The online radio show – A lot of talented, experienced broadcast professionals now choose to do their shows online rather than on-air. The beauty of...

Making the Citizen Journalist part of your News Team

12 September 2012 Your credibility as a station may be all you have that differentiates you from all the noise - clutter and plethora of "citizen journalists" Quoting...

Integrating News&Talk for Radio, TV and the Web

23 August 2012 If you work in talk, you already know it's not just "radio" anymore. You work as a communicator to grow audiences across all platforms.

Using Radio’s Power for “Good” – Valerie Geller

10 August 2012 Create Powerful Radio - Speak visually: "Don’t tell me the moon is shining; show me the glint of light on broken glass." ~ Anton Chekhov ...

The Art of Call Screening Part 3 with Valerie Geller

26 July 2012 Just because you have a plethora of instant messages coming in, does not mean you have to use them all. The same “powerful radio” standards...

The Art Of Call Screening, Part 2

12 July 2012 Creating powerful radio means that you can never be boring. And that goes for callers as well as hosts.

The Art of Call Screening, Part 1

29 June 2012 If you take callers on your show, you already know a great one can make a show; a boring or bad call can kill it. When...

Great cause can make great radio: 12-Step Meeting On-The-Air “Steppin’ Out”

24 June 2012 There’s nothing yet like it in Australia. Maybe there should be.

How to write the words that people will hear

20 June 2012 "Everybody complains about bad writing." Broadcast journalism trainer/author Deborah Potter, who runs NewsLab, worked for years as a reporter for CNN and CBS-TV and Radio....

Write to express, not to impress, The Long and Short of writing News for Radio

12 June 2012 Advice from Americas newswriting guru, Mervin Block Anyone who writes knows it’s much harder to write shorter, but less is often more effective. Listeners need,...

Nicki Minaj at war with US radio station

6 June 2012 Nicki Minaj has waged a war on US radio station Hot 97 after one of their DJ's insulted her at a concert she was due...

Regardless of your title, If you work in commercial radio, you’re probably in sales

4 June 2012 “We are all in sales” Those are the words of international sales consultant and trainer Pat Bryson, president of Bryson Broadcasting International. Bryson, who is...

More core radio listeners start their media day with something other than radio

27 May 2012 Do you know your audience? How are News/Talk listeners using radio and other media? You may be surprised. Fred Jacobs, President of Jacobs Media, who...

The Power Of Jingles: Valerie Geller

21 May 2012 I’ll never forget the day. I was waiting in a slow moving line at the bank.

The Art Of the Tweet – Valerie Geller

17 May 2012 A T-Shirt slogan said it best: "If you want Me to listen to You, then You have to listen to Me." Twitter (and Facebook, among other...

Branding Your Station: Ideas From John Parikhal

15 May 2012 Can an established station be re-branded to get a younger audience? Joint Communications President John Parikhal, who is also a "Beyond Powerful Radio" contributor and...

The Power of Prep – Valerie Geller’s News Talk Edge

6 May 2012 "If I had eight hours to chop down a tree, I'd spend six hours sharpening the axe.” – Abraham Lincoln Successful talk show hosts and on-air...

Are You a Generator or a Reactor? – asks Valerie Geller

29 April 2012 “It’s not what you say, it’s what they hear.” — Red Auerbach Have you ever noticed that some on-air personalities, while they may be completely...

Valerie in Vegas: How pictures are transforming radio

22 April 2012 Some 80,000 delegates attended this year’s NAB in Las Vegas where the focus was on the digital world. Among them was radioinfo contributor, Valerie Geller.

Guest Tips With Geller

1 April 2012 Have you ever had a nervous guest in studio—or one that went on and on—you could feel your listeners leaving? Whenever you turn your microphone...

The basics of how to conduct a good interview: Valerie Geller

25 March 2012 Focus groups show audiences respond when an interview sounds like “real people talking,” but zone out when what is on the air sounds fake or manufactured....

Talent On Loan From God…? Valerie Geller on Talk Radio

18 March 2012 Programming WABC New York gave me a ringside seat to Rush in his early days. We were the flagship station for the Rush Limbaugh Show.

Never lose a listener – a how to guide by Valerie Geller

11 March 2012 Whether you broadcast or podcast your show, you already know—radio isn’t just “radio.” Your audience gets their entertainment, news, and information, “radio,” on many platforms....

What Do Women (Listeners) Want? – Valerie Geller on programming

4 March 2012 I'm not naming names, but someone leaked a confidential memo to a station staff that targeted women. It said: “Women like shoes.