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This has to be the craziest way to find new talent. Podcasters, really Valerie.
There is no way that a podcaster could handle a live shift with the demands of a busy show, managing producers and certainly not handling difficult interviews and talback callers.
If this is the best a consultant can come up with then I am gravely concerned for your profession Ms Geller. Having myself made the transition to talk from music and now back to music I can assure you that it takes a seasoned media professional to handle the rigorous demands of talk.
There is a bucket load of talent out there already in commercial radio, the ABC and dare I say it, community radio. The only point that I would agree with Ms Geller is that the internet is a good place to start to find new talent. With most stations streaming I dont believe any PD has any reason to not be abke to find good talent.
Couldn't agree more, with Ray, that is...podcasts have very little to do with quality radio. There is more than enough talent to found in radio already, if it was only given a chance and even just a little support. What an idea! Rather than constantly grabbing Muppets off tv and thinking they know what makes a good radio show or putting a mic in front of another loud mouth old man...have a listen to what is already out there, putting the hours and years in.
Here you go, podcasting is to dedicated radio announcers, what Australian Idol is to talented singer songwriters.
Talk radio is so competitive even from the people within the industry. You might be struggling at mid-dawn level trying to break in and bang, a newspaper journalist gets a day time gig ahead of you because they have a "name". Podcasts have no affinty with how you work the phones. This is such a skill in itself. I agree with Ray, there is much good talent. Some of us have had to leave in order to pay the mortgage but are passionate to get back in. Saying that, I can see the value of learning/refining interview techniques in podcasts.