How to pick a voiceover for an ad

abeshappyface_120Did you know that male voiceovers sell cars better than females?

Or that female voices are more suited to technology commercials?

Did you realise that many government ads are ‘parent to child’ in terms of the voiceover tone?

Have you thought about choosing a voice that sounds ‘unexpected’ to get some real cut through?
ABC’s ‘Gruen Planet’ discussed all this and more in a recent segment on the show. 

Abe Udy is a director at Abe’s Audio.