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Perhaps Mike is forgetting one particular moment in 2UE's history.
I can recall when a certain breakfast presenter, (who was earning a particularly large sum), was languishing in the ratings. Rather than reduce his salary to reflect his poor ratings, or change announcers, Management added a former Wallaby/Fairfax journo for a reported $500k sum. This was much to the dismay of the producers/reporters/researchers who were frustrated at management as they were unable to receive any kid of wage increase from the 40/50k they were earning.