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If you have something that people want to hear, they will find you and listen regardless of the format. AM, FM, DAB, Satellite, Internet or my cone hat that needs no electrical power. Just yelling power and people still do that.
Wasn't FM going to kill AM radio all those years ago and here we are still listening to AM stations?
People like to hear local stuff and they get a kick out me doing a shout out to them or talking about the local town (Wagga Wagga in this case) because it is relevant and relatable.
I would much rather hear Ray Hadley or Alan Jones then some American Presenter I don't even know.
As far as I’m concerned, the only thing that has changed is technology and not the general concept of how we do things.
Let me explain quickly so you get the idea.
People talk about how Ipods and digital music players were going to kill radio supposedly, but people have been using Walkman’s since the 80’s and their portable music players since the 60s and even before for those that had money. But portable music, shortwave radios giving access to international content and other forms of content besides local radio have been around for over half a century.
The only thing that has changed is that it's a digital delivery method in 2011.
How many of us used to have cassettes loaded in the glove boxes of your car?
Content is king and that's the bottom line. Advertising dollars flow in from there.