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I suppose FM analogue technology is cheapest to install in small portable electronic devices. It will be a boon for FM broadcasters. One has to wonder what impact it will have on the declining AM radio landscape. I suspect you will see more emergency services appearing on FM radio, knowing that people can be reached everywhere they are in a time of crisis.
Actually the situation is quite different from that noted above. There is no agreement between the record industry and the radio industry and definitely no "joint lobbying" on this issue. The idea of an FM chip in mobile phones has been raised by the record industry as well as an offer of a 1% cap to try to persudae the radio industry to move forward on broadcast fees to record labels. The record industry lost the recent numbers game in Congress on radio paying broadcast fees to them. There is no joint lobbying going on and the radio industry is still to finalise its united postion on the offer after receiving input from members. FM chips are already in the majority of mobiles in Australia and the Australian industry is now looking to work with telcos and mobile manufacturers to get DAB+ chips into mobiles here. I think you'll find this issue in the US has a long way to go and is far from resolution or any "joint" lobbying