102.9 Hot Tomato is still on top on the Gold Coast in GfK Survey 2, 2023, but 92.5 Triple M is up 2.3 for all audiences 10+ to 14.0 to significantly close the gap.
Most of the Brisbane and Gold Coast stations available remained steady, with only 92.5 Triple M significantly growing. The most marked change was in the 55-64 demographic where they were up 8.0 to 26.9, a full 12 points ahead of Hot Tomato.
SCA Chief Content Officer Dave Cameron said:
“Fantastic result on the Gold Coast with Triple M and SeaFM dominating in their target demos. Triple M is #1 for P40+ and is now the Gold Coast’s new #1 station for people to listen to while they work. SeaFM is #1 PU40 and #1 Breakfast with WU40. With increases across both stations it’s a blue sky day on the Goldie – an enormous thanks to our listeners, our teams and our advertisers who all contributed to such an outstanding result.”
90.9 Sea FM was up 0.1 to 11.1 in third, but now with a clear gap between them and Triple M. Next was 4JJJ, down 0.7 to 8.8. to Only one station lost more than 1.0 for all audiences 10+, with ABC Classic FM, dropping 1.1 to just 0.4.
Triple M had increases in all day parts. Hot Tomato was still ahead on all except evenings and mornings. Hot Tomato’s Galey and Emma Jade are No 1 in the breakfast spot, steady at 16.6. Triple M 92.5’s Breakfast team of Flan, Ali and Spida were marginally up but still more than three points behind Hot Tomato.
Hot Tomato Content Director, Brendon “Whippy” Dangar, said of the results:
“20 years as the Gold Coast’s only locally made radio station and 10 consecutive surveys at number 1 highlights the passion our team has to consistently deliver what our audience and clients love.”
ARN’s Chief Commercial Officer, Peter Whitehead, added:
“This is a significant survey result not only for the fact that it’s Hot Tomato’s tenth consecutive survey win, but also for the substantial share gains in the all-important 25-54 demographic. Hot Tomato continues to be the dominant force across the Gold and Tweed Coasts, achieving exceptional results that allow us to deliver effective commercial solutions for our clients.”
The cumulative audience results showed no change for both Hot Tomato and Triple M to their listening audience. Sea FM and 4JJJ showed the most significant growth, up 12K and 8K respectively.
