97.3FM’s Bianca, Terry & Bob Breakfast Show campaign launched

ARN today kicked off 2017 by unveiling an extensive Brisbane marketing campaign to launch 97.3FM’s Bianca, Terry & Bob Breakfast Show.
Branded scooters hit the streets of Brisbane this morning and commuters were left with no doubt that Fun, Real & Brisbane is exactly what listeners can expect now that Bianca Dye has joined co-hosts Terry Hansen and Bob Gallagher.
The first stage of the new campaign, featuring Bianca, Terry & Bob, launched across Adshel street furniture, Media V branded scooters, and a targeted digital campaign including display and social.
The significant marketing investment is the network’s biggest in Brisbane and reflects the strength of the brand and breakfast show in the market.
ARN National Content Director, Duncan Campbell said: “We’re extremely excited to have Bianca Dye on board for our 2017 Breakfast show. We’ve developed a strong marketing campaign that captures the charisma and chemistry of Bianca, Terry and Bob, as well as their unique personalities.
“It’s our biggest and best Brisbane marketing campaign to date, with an aim to further strengthen our engagement with our Brisbane audience.”
Bianca, Terry & Bob can be heard on Brisbane’s 97.3FM 5.30-9am weekdays.


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