AM/FM radio still rules the vehicle interior, according to new DTS consumer survey data* from over 2,900 U.S. car owners and car leasers.
Radio is where consumers go for their number one entertainment choice: music, which the majority rank as “essential” to their driving experience.
AM/FM radio is also where most go for their second most popular in-vehicle entertainment choice: local news and information.
This is especially important because consumers are not giving up their vehicle any time soon.
Here are some key findings from DTS, a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi Inc.:
- AM/FM Radio is the most used feature in-vehicle, far outpacing satellite radio and Apple CarPlay® – 72% use AM/FM radio versus 14% using Apple CarPlay.
- Of those who listen to audio in the car, 81% say music is primarily what they listen to.
- 89% say listening to music is essential to the driving experience.
- Of those who listen to music in the car, 70% source it from AM/FM radio.
- 87% get local news and information from AM/FM Radio.
*Source: Xperi surveyed 2,909 U.S. car owners/leasers through an online panel in December 2022.
It is still a mystery why manufucturers of some electric vehicles, 'EVs' have ditched the AM and even FM.
This is especially so as there is an increase in the number of sales of EVs.
The car is a major "listening post" and as I have remarked that when I listen to AM when the electric motors of my hybrid are in operation, there has been no detriment to my listening experience.
So the excuse of ditching AM and even FM reception in EVs because of an electric motor's interference, least the noise immunity of FM reception is a load of rubbish.
Thank you,
Anthony, I don't believe in prima facie reasons to stop something, Belfield, in the land of the Wangal and Darug Peoples of the Eora Nation