ARN kicks off new marketing campaign

The Australian Radio Network has launched a new marketing campaign for Melbourne’s Mix 101.1 and Brisbane’s 97.3FM, with an outdoor campaign across both markets.

Central to the campaign for Mix101.1 is the new tagline ‘Music That Moves You’. The network believes that the new tagline represents the ‘energetic, fun and entertaining; breakfast with Chrissie and Jane on Mix 101.1.

ARN National Marketing Director Anthony Xydis said: “Music That Moves You is a fun and contemporary extension of our brand and is a true expression of our brand identity.”

Brisbane’s 97.3FM has also launched with a fresh new look outdoor campaign ‘Get Happy’ featuring Breakfast hosts Robin Bailey, Terry Hansen and Bob Gallagher.

Anthony Xydis continued: “The 97.3FM Breakfast team of Robin, Terry and Bob are iconic faces in Brisbane and we wanted to build on the station’s successes of 2013. Get Happy delivers on this sense of fun and cheerfulness that reflects the 97.3FM brand.”

Further rollout out of the new branding will continue over the coming months for both Mix101.1 and 97.3 FM.


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