Avoid using email for digital radio ads
7 April 2010 · News · Technology News
At the Australian Broadcasting Summit last month, the chairman of Commercial Radio Australia's Commercial Content Standards Group (CCSG) Des DeCean encouraged advertisers to send high quality audio to...
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I completely agree with Des. DAB+ is struggling to achieve normal FM Audio Quality due to the low Bit Rates used in transmission. Converting Advertising material received via email at a low Bit Rate possibly in MP3, to AAC+ for transmission, is guaranteed to produce poor quality sound. I believe it is impossible to convert from one audio compression format to another without serious quality loss. All material should be presented to the broadcasters as linear wave files.