K rock 95.5 and bay 93.9 have further cemented their dominance in the Victorian regional city of Geelong, ranking a clear #1 and #2 in the latest Xtra Insights Survey, ahead of ABC Melbourne.

The sister stations – operated by Geelong Broadcasters – outperformed all competitors across every key daypart (10+) and in their target demographics.

Local radio in Geelong has surged past the 50% mark, with the latest data showing weekly audience reach has grown to more than half the local population, up significantly from 41.9%.

K rock 95.5 is now reaching more than 90,000 listeners weekly and bay 93.9 close behind on more than 89,000.

K rock’s Breakfast team of Tom and Loggy (main photo) added almost 29,000 listeners, with 18.7% of locals naming it the show they listen to most – up a whopping 7.3%. bay 93.9 duo Mill & Nic are the city’s #2 Breakfast team (+6.4 to 16.7%)

K rock’s Tim and Davo lead the market in Drive.

Overall, bay 93.9 recorded the largest gains, and is now the most listened-to station across the workday, claiming the #1 position in Mornings and Afternoons. The station also delivered standout growth on weekends, reaching #1, nearly doubling its audience. 

Geelong Broadcasters GM Rachel Patterson said the result reflects a broader shift back to local connection. “We’re seeing audiences actively choosing local, for connection, relevance and trusted voices,” Patterson said. “These results highlight the strength of live and local radio in Geelong, and the role it continues to play in people’s daily lives.”

“We’re incredibly grateful to our listeners, clients and station partners who continue to back local radio. The growth shown in today’s numbers is a testament to that support”.