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Adam mentioned that the format was the first of its kind, but I think it is reasonably similar to Gordon McClendon's KADS in Los Angeles in the late sixties.
KADS, a rolling advertorial format, proved to be a failure, and, from my recollection, McClendon abandoned it in less than a year.
McClendon was an innovative broadcast entrepreneur but he had the sense to accept when an idea he'd created didn't work; he took the loss and got out of the format before destroying the underlying station.
So obvious what to do with these stations which are going nowhere.
Oh wait, no apparently it's not so obvious.