The Boomtown collective have announced Brian Gallagher, the former Chief Sales Officer at SCA, as their independent Chair.

Boomtown launched in 2019 with the aim of championing regional Australia and its importance to advertisers. Gallagher was the Chair upon the launch. As the now independent Chair, Gallagher will provide continued strategic guidance and alignment to Boomtown’s marketing and education efforts, contribute to marketing activity, and collaborate with relevant industry bodies. The collective is supported by SCA, WIN, Seven Network, ARN, ACM, News Corp, Nine NBN and Imparja, all of whom have substantial regional footprints to the nearly 10 million Australians living outside the five major capital cities.

Gallagher said:

“Boomtown has been an outstanding success in raising not only the profile of regional Australia, but investment by national brands into reaching and engaging with regional communities. It has effectively myth busted incorrect perceptions that regional audiences deliver lower ROI to advertisers, and instead highlights the size of the opportunity for brands wanting to engage with a significant market that’s diverse, growing, and have similar, if not higher, disposable income than their metro counterparts. “It’s a privilege for me to be able to Chair the Boomtown collective on behalf of its members and to continue the great work that has been achieved and is yet to come.”

Gallagher has more than 30 years’ media, sales and leadership experience with SCA, the Nine Network and Network 10. He was CEO of Full Circle Entertainment and Full Circle Media and CEO of Ignite Media Brands.