In its quest for continuous evolution to stay relevant to fast-moving industry needs, BroadcastAsia has set its sights beyond broadcasting to spotlight the convergence of technologies that are relevant to the fast-changing media landscape. Trade visitors at BroadcastAsia this year will get an exclusive opportunity to preview live demonstrations of ground-breaking technologies such as Cloud Broadcasting and Over the Top Technology (OTT).
The growth of portable devices has created new business opportunities and has impelled broadcasters and content producers to look for means to monetise content. As the world population progresses into a digitally connected domain, broadcasters are driven to add value by customising content to specific audience interests, and communicating with viewers across various platforms. Broadcasting is no longer about just transmitting, but also about interaction between content providers and users.
A recent research report from Cisco predicts that by 2016, there will be 10 billion smartphones and tablets on earth; 1.4 mobile gadgets per person. Consumers are looking for new ways to access media. The amount of data traffic generated by 60% of mobile users, three billion people worldwide, is expected to be phenomenal, at one gigabyte per month.
Cloud-based technologies and services are increasingly being adopted to deploy the appropriate hardware and software solutions as broadcasters are being pushed to support ever-increasing distribution platforms. Consumers are already viewing content on a variety of devices like PCs, tablets, smartphones or netbooks, spearheading a multiscreen usage trend that will soon become a mainstream activity. Multiscreen connectivity is fast becoming the norm, with new portable devices enabling flexible personalisation of multimedia content.
Users want to contribute their own content and engage on a device that provides the best experience at any particular time.
This new feature area at BroadcastAsia2012 will zoom in on Over the Top Technology (OTT), a must-see for industry professionals as OTT delivery promulgates in the coming years; with cloud broadcasting setting new standards in video content delivery network (video CDN). Solutions for Digital Radio, DVB-T2, File-based and Digital Media Asset Management will also be showcased.
Details: 19 – 22 June 2012. Venue Levels 3 & 4, Suntec Singapore
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