Carmen Lee has been appointed Research Director at Xtra Insights beginning Monday the 18th July, 2022.
Carmen and her family recently relocated to Australia from Malaysia, where she was Acting Head of Research for Astro Radio, Malaysia’s No. 1 radio network.
She has a wealth of experience, having worked in media and radio research for over two decades and previously collaborating with Xtra on a number of large-scale research projects.
Managing Director of Xtra Insights Paul Amos says, “I couldn’t believe my luck when this opportunity came up. With over 20 years’ experience in media and research, Carmen is the perfect fit for us. We’ve known and worked with Carmen for many years in her role at Astro Malaysia.
“She has an excellent understanding of our products and services. Combined with her experience and success in Asia, Carmen will be a huge benefit in looking after our clients in that region and other parts of the world.”
Speaking of her new position, Carmen says, “I am very fortunate to be able to join Xtra Insights and am incredibly excited about the opportunities ahead. I look forward to working with my colleagues and contributing positively to the team.”
As part of Carmen’s new role, she will be involved in a variety of Xtra’s business operations, from project managing audio content studies to assisting with audience and advertising insights.